Build a Profitable Trade Route with Merchants

Understanding the Coin Economy

Conquest of Westeros uses a coin-based economy. Merchants, blacksmiths, farmers, and lords throughout the world buy and sell goods. Building trade routes lets you accumulate wealth and access rare items.

Starting Your Trade Network

1. Identify nearby merchants and note what they buy and sell

2. Gather trade goods—crops, crafted items, and resources merchants desire

3. Visit merchants regularly to sell surplus goods and earn coins

4. Use the Coin Exchange to consolidate different coin denominations for easier trading

5. Reinvest profits into rare materials or faction upgrades

Scaling Your Profits

Focus on high-value items: processed goods from the Millstone, Oven, and Fermentation Barrel typically sell better than raw materials. Establish routes between multiple settlements to maximize sales volume. Some merchants offer better prices than others—explore to find the best deals. As your wealth grows, you can purchase rare crafting materials, hire troops, or claim new territories. Wealthy players gain significant advantages in territorial conquest and gear progression.